Key-words: social value, social networks, employment creation, creativity, innovation
In recent decades, there has been a progress in the literature on the origins of innovation, creativity and entrepreneurship, lato sensu: an approach centered on personality traits, psychological factors and variables, until, demographic, has passed to an approach that sees these concepts as socioeconomic variables (Granovetter, 1985 cit. in Fontes et al. 2009), integrated into network structures, abandoning the traditional vision of the isolated individual in the design and implementation of these processes or features. In this perspective, the social capital and social networks promote a key role, considering that training and development inherent in these processes are facilitated, or conditioned by social networks of its founders (personal area networks) and the social context in which the company, or organization, is inserted (inter-organizational networks).
Thus, social networks, through the promotion of social capital, present as an asset at the time of undertaking, not only because present themselves as privileged sources of information, but also as sources of support, promoting what Bourdieu (2001) defines, throughout its analysis, such as the convertibility of the various forms of capital-economic capital, cultural capital and social capital and the reduction ultimately, all these ways to simply capital, defined as accumulated human labor.
We conclude, therefore, that social networks have an important role in the search for and implementation of economic capital and cultural capital, understood as a support and implementation processes accelerators, management and organizational strategies.
Although the European Union (EU) is, as a whole, the world's largest economy, has been losing pace over the past few years, mainly as a result of the huge impact that the crisis of 2008 had in Europe, in addition to the difficulties that have existed on the capture of new markets and in the consolidation of the existing currently. The gross domestic Product (GDP) per capita of the EU grew 25% between 1995 and 2011 but, practically in the same period, between 1992 and 2010, the GDP per capita grew 40% worldwide. Thus, Europe's contribution to global GDP, in 1950, was 30%, it won't reach until 2050, to 10% (Eurostat, 2012).
In the EU, almost 81 million people live in poverty, about 40 million currency are considered in severe material deprivation and around 38 million live in households where the adults are working much less than they could (Eurostat, 2012).
On the other hand, there are116 million people at risk of poverty or social exclusion, also in the EU in 2010, and these may be affected simultaneously by more than one dimension of poverty: capp. 80 million people affected by a dimension of poverty, 28 million for two dimensions and almost 8 million by three dimensions simultaneously (Eurostat, 2012).
One of the leading and most dramatic consequences of this situation is, undoubtedly, the increase in unemployment, which affects the vast majority of European countries and that represents one of the most serious problems with which Europe has to deal with, these are the consequences, for the present and future.
If it's not easy being a grown-up in the labour market, today, in Portugal, it becomes even more difficult that circumstance, when you're young. The mismatch between skills and opportunities, adds structural crisis of the Portuguese economy, with the effects previously described.
What we propose, with this paper, after having analyzed the latest indicators of unemployment and youth unemployment, in Portugal and in Europe, is to relate the impact of social networking in the implementation of these proposals and conclude about their effect on job creation, among the younger ones, in Portugal.
Social enterprise, human resource management, employment creation and job quality
