The effects of Behavioral decision biases on entrepreneur success internationally: the case for exportation in the African Diaspora

This research study explores how the psychological characteristics of entrepreneurs while making decisions can influence firm capability to export internationally. Contrary to conventional strategy, the assumption of... [ view full abstract ]

This research study explores how the psychological characteristics of entrepreneurs while making decisions can influence firm capability to export internationally. Contrary to conventional strategy, the assumption of behavioral strategy is that humans possess limited cognitive information processing capabilities and are prone to making biased judgments based on heuristic and shortcuts (Tversky & Kahneman, 1974; March & Simon 1958). Variance was found while empirically testing theory on entrepreneurs located in distinct regions of Africa; e.g. North African and Sub-Saharan African nations. This investigation is important as it highlights how individual cognition can scale to collective firm behavior as cognitive biases determine to what extent firms expand across their country borders.