What is the role of University service providers in developing marketing student employability? Evidence from 'Enablers'

Abstract

Abstract Purpose – to review current employability and enterprise education literature to establish stakeholder evidence gaps from marketing and small-to-medium enterprise (SME) contexts. Gather new insights from Higher... [ view full abstract ]

Authors

  1. Karen Knibbs (University of Portsmouth)

Topic Area

Entrepreneurial & Small Business Marketing Track: Click here for the Entrepreneurial & Sma

Session

PT6-ESBM3 » Entrepreneurial & Small Business Marketing (13:30 - Wednesday, 8th July)

Paper

AofM2015_Enablers_f_KK.pdf

Presentation Files

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