Loyalty understanding in cross country research
Dariusz Siemieniako
Bialystok University of Technology
Dr Dariusz Siemieniako is an Assistant Professor at Department of Marketing and Entrepreneurship, Faculty of Management of Bialystok University of Technology in Poland and an Adjunct Senior Lecturer in the Department of Marketing, Griffith Business School in Australia. Dariusz Siemieniako current research focuses on issues concerning, among other things, customer loyalty in services context and B2B relationship management. Dariusz Siemieniako research interest focuses also on alcohol consumption informed by social marketing. He published in quality journals including: Journal of Marketing Management, Qualitative Marketing Research, British Food Journal, Journal of Consumer Marketing, European Advances in Consumer Research, Journal of Nonprofit & Public Sector Marketing, Journal of Customer Behaviour, Young Consumers: An international Journal. Dariusz also won a scholarship of the Corbridge Trust, affiliated with the University of Cambridge, and was awarded a Griffith University scholarship and a visiting research grant. He was a co-guest editor of the Journal of Customer Behaviour.
Abstract
The purpose of this study is to understand loyalty from a customer viewpoint with the key aim of understanding whether customer views of loyalty differ between countries. The literature output shows that there is still lack of... [ view full abstract ]
Authors
- Wieslaw Urban (Bialystok University of Technology)
- Sharyn Rundle-Thiele (Griffith University)
- Dariusz Siemieniako (Bialystok University of Technology)
Topic Area
Consumer Behaviour Track: Click here for the Consumer Behaviour track
Session
PT1-CB9 » Consumer Behaviour (13:30 - Thursday, 9th July)
Paper
2014.12.10_SWD_konf_AM_2015_Loyalty_understanding_in_cross_country_research.pdf
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