Framing the work: The Composition of Brand Value in the Visual Arts

Abstract

This paper contributes to the development of brand theory within the visual arts market. Using socio-cultural theory, we develop a conceptual framework within which art brands can be examined. Findings illustrate how brand... [ view full abstract ]

Authors

  1. Chloe Preece (Royal Holloway)
  2. Finola Kerrigan (Birmingham University)
  3. Daragh O'reilly (Sheffield University)

Topic Area

Arts and Heritage Track: Click here for the Arts and Heritage track

Session

PT4-AH1 » Arts & Heritage Marketing (12:00 - Tuesday, 7th July)

Paper

brandscape_am2015_2.pdf

Presentation Files

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