Bloody Hell! Investigating Barriers to Blood Donation

Abstract

The purpose of this study is to investigate barriers to blood donation. Respondents were recruited through intercepts at a major international university and at points within the community in a capital city in Australia.... [ view full abstract ]

Authors

  1. Robin Petecost (Griffith University)
  2. Denni Arli (Griffith University)
  3. Sharyn Rundle-Thiele (Griffith University)

Topic Area

Non-Profit & Social Marketing Track: Click here for the Non-Profit & Social Marketing trac

Session

PT9-NPSM1 » Non-Profit & Social Marketing (10:00 - Tuesday, 7th July)

Paper

Bloody_Hell_Barriers_to_Blood_Donation.pdf

Presentation Files

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