Exploring the stories that simple metaphors reveal about charity brands

Abstract

There is a story being told about charity brands that doesn’t make for happy reading. In order to secure a sustainable future in this difficult economic environment, charities need to reach out effectively to their three... [ view full abstract ]

Authors

  1. Sarah Mitchell (Henley Business School)
  2. Moira Clark (Henley Business School)

Topic Area

Brand, Identity & Corporate Reputation Track: Click here for the Brand, Identity & Corpora

Session

PT3-BICR3 » Brand, Identity & Corporate Reputation (11:00 - Wednesday, 8th July)

Paper

Sarah_Mitchell_AofM_paper_2015_finalsubmission.pdf

Presentation Files

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