An analysis of undergraduate students' intentions to emit word-of-mouth about their experiences of H.E.

Abstract

Have you ever wondered what your students are saying about studying with you and your institution? This paper examines reports of undergraduate students’ intentions to generate word-of-mouth about their experiences of... [ view full abstract ]

Authors

  1. Fiona Cownie (Bournemouth University)

Topic Area

Marketing of Higher Education Track: Click here for the Marketing of Higher Education trac

Session

PT5-MoHE3 » Marketing of Higher Education (13:30 - Wednesday, 8th July)

Paper

pdf_final_AM_article_pwom_and_nwom_in_HE_for_submission.pdf

Presentation Files

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