The importance of consumers' needs in explaining symbolic consumption

Abstract

The purpose of this paper is to investigate the dynamic process and the meaning of symbolic consumption according to the three symbolic needs (i.e., status needs, social needs, status & social needs) in order to understand how... [ view full abstract ]

Authors

  1. Sung Ho Han (Oxford Edu Centre Ltd., UK)
  2. Bang Nguyen (East China University of Science and Technology)
  3. Lyndon Simkin (University of Reading, UK)

Topic Area

Consumer Behaviour Track: Click here for the Consumer Behaviour track

Session

PT1-CB1 » Consumer Behaviour (10:00 - Tuesday, 7th July)

Paper

The_Academy_of_Marketing_Coference_final_version__PDF_.pdf

Presentation Files

The presenter has not uploaded any presentation files.