Promise management within the process of trade fair performance – the case study research of retail Real Estate developer
Dariusz Siemieniako
Bialystok University of Technology
Dr Dariusz Siemieniako is an Assistant Professor at Department of Marketing and Entrepreneurship, Faculty of Management of Bialystok University of Technology in Poland and an Adjunct Senior Lecturer in the Department of Marketing, Griffith Business School in Australia. Dariusz Siemieniako current research focuses on issues concerning, among other things, customer loyalty in services context and B2B relationship management. Dariusz Siemieniako research interest focuses also on alcohol consumption informed by social marketing. He published in quality journals including: Journal of Marketing Management, Qualitative Marketing Research, British Food Journal, Journal of Consumer Marketing, European Advances in Consumer Research, Journal of Nonprofit & Public Sector Marketing, Journal of Customer Behaviour, Young Consumers: An international Journal. Dariusz also won a scholarship of the Corbridge Trust, affiliated with the University of Cambridge, and was awarded a Griffith University scholarship and a visiting research grant. He was a co-guest editor of the Journal of Customer Behaviour.
Abstract
The purpose of the paper is to explore the possibilities of using by the developer of the emerging shopping centre the concept of promise management in managing the interactions with potential tenants, in the context of the... [ view full abstract ]
Authors
- Dariusz Siemieniako (Bialystok University of Technology)
- Marcin Gębarowski (Rzeszow University of Technology)
Topic Area
B2B Marketing: Click here for the B2B Marketing track
Session
PT6-B2B1 » B2B Marketing (09:30 - Thursday, 9th July)
Paper
2014.12.14_art_13_AMC_Article.pdf
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