Consumer coping with financial exclusion: Evidence from Pakistan

Outi Uusitalo

University of Jyväskylä

Outi Uusitalo obtained a PhD in Marketing from the University of Jyvaskyla in 1998. Her current research delves into various themes of consumer behaviour, sustainable marketing and consumption, retail management and strategy, and consumers’ financial behaviour.

Abstract

Pakistan has a very high rate of financial exclusion which potentially compels financially excluded individuals to cope with their financial exclusion in different ways. This study which is a work in progress, seeks to explore... [ view full abstract ]

Authors

  1. Sohail Kamran (University of Jyväskylä)
  2. Outi Uusitalo (University of Jyväskylä)

Topic Area

Ethics and Marketing Track: Click here for the Ethics and Marketing track

Session

PT5-EM2 » Ethics and Marketing (14:30 - Tuesday, 7th July)

Paper

AM_Paper-_Consumer_Coping.pdf

Presentation Files

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