The tale of Kaloudis the entrepreneur

Abstract

This paper explores issues of entrepreneurship, branding, place, products and identity in the context of the single case study of Corfu Microbrewery Ltd. Data were gathered from in-depth interviews undertaken during August... [ view full abstract ]

Authors

  1. Heather Skinner (Green Corfu)
  2. Prof T.C. Melewar (Middlesex University)

Topic Area

Magic in Marketing Track: Click here for the Magic in Marketing track

Session

PT7-ESBM2 » Entrepreneurial & Small Business Marketing (12:00 - Tuesday, 7th July)

Paper

Kaloudis_the_entrepreneur.pdf

Presentation Files

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