Investigating Factors that Influence Word of Mouth Behaviours Among Athletic Apparel Consumers: The Moderating Role of Brand Loyalty

Abstract

Participation in athletic activities (e.g., outdoor sports, road running races, yoga) has seen substantial growth over the two decades. Many active participants are involved with group-based activities and can be influenced... [ view full abstract ]

Authors

  1. Thomas Turner (The University of North Carolina at Greensboro)
  2. Michelle Childs (The University of Tennessee)
  3. Kittichai Watchravesringkam (The University of North Carolina at Greensboro)

Topic Area

Consumer Behaviour Track: Click here for the Consumer Behaviour track

Session

PT1-CB8 » Consumer Behaviour (09:30 - Thursday, 9th July)

Paper

Athletic_Apparel_Consumers__Final_Submmission_.pdf

Presentation Files

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