Different perceptions of academic researchers between eight Swedish universities: moderating factors and content of mission statement
Abstract
The purpose of this study is to find out the statistically significant differences of academic researchers between eight Swedish universities in the relationship of the university-industry collaboration (UIC). The study tests... [ view full abstract ]
The purpose of this study is to find out the statistically significant differences of academic researchers between eight Swedish universities in the relationship of the university-industry collaboration (UIC). The study tests for moderating factors i.e. mission and other characteristics which increase positively the impact of the university innovative philosophy on industry innovation adoption. The study findings are based on a sample of 202 academics of eight Swedish universities. There are sixteen attitudinal factors which are significantly different among the academic researchers of eight universities. The attitudinal model identifies issues that governmental and university authorities should concentrate on. Limitations and future research directions are discussed.
Authors
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Dafnis N. Coudounaris
(University of Vaasa, Department of Marketing, Vaasa, Finland)
Topic Area
Marketing of Higher Education Track: Click here for the Marketing of Higher Education trac
Session
PT5-MoHE3 » Marketing of Higher Education (13:30 - Wednesday, 8th July)