Corporate Social Responsibility: A strategic tool for building Corporate Reputation and Brand Loyalty

Abstract

Purpose; the paper seeks to investigate; first the effects of corporate social responsibility on corporate reputation; second the effects of corporate social responsibility and corporate reputation on brand loyalty and lastly... [ view full abstract ]

Authors

  1. George Amoako (Central University College Accra Ghana P.O.Box Ds 2310 Dansoman Accra Ghana)
  2. Nana Owusu-Frimpong (Ghana Institute of Management and Public Administration Accra Ghana P.O.Box AH 50 Achimota Accra Ghana)

Topic Area

Brand, Identity & Corporate Reputation Track: Click here for the Brand, Identity & Corpora

Session

PT2-BICR1 » Brand, Identity & Corporate Reputation (12:00 - Tuesday, 7th July)

Paper

AOM_Paper_by_George_K_Amoako__Conference_04052015-777.pdf

Presentation Files

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