How Do Firms Present Choice to Consumers? Some Unusual Decision Constructs Along the B2C Transaction Process

Abstract

From prior research, the authors found certain design features amongst some online retailers were atypical of ‘good’ design elsewhere. It became apparent the transaction process is being used to present consumers with... [ view full abstract ]

Authors

  1. Ann Torres (NUI Galway)
  2. Chris Barry (National University of Ireland Galway)
  3. Mairéad Hogan (National University of Ireland Galway)

Topic Area

Consumer Behaviour Track: Click here for the Consumer Behaviour track

Session

PT1-CB3 » Consumer Behaviour (12:00 - Tuesday, 7th July)

Paper

AM_2015_v.8_Final.pdf

Presentation Files

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