Aggravated Fragmentation: Resistant SMEs in the Heritage Tourism Industry

Abstract

Heritage tourism requires contributions from both public and private sector organisations. Aspects of the tourism product are provided by a range of government bodies resulting in a multi-sector approach to heritage tourism... [ view full abstract ]

Authors

  1. Claire McCamley (University of Huddersfield)
  2. Audrey Gilmore (University of Ulster)

Topic Area

Tourism Marketing Track: Click here for the Tourism Marketing track

Session

PT4-TM4 » Tourism Marketing (13:30 - Thursday, 9th July)

Paper

AM__2015_PDF.pdf

Presentation Files

Presentation_2015.pptx