Mobile Shopping Services– The magic spell in multi-channel retailing?

Ana Canhoto

Oxford Brookes University

Ana is a Principal Lecturer in Marketing at Oxford Brookes University. Her research focuses on customer targeting. Currently, she is investigating the use of social media data in customer profiling and acquisition. Ana is the co-chair of the Academy of Marketing's Special Interest Group in Customer Relationship Management.

Abstract

Mobile shopping services are quickly attracting attention in the clothes retail sector, both from academics who want to understand this emergent behaviour and practitioners that need to decide whether and how to invest in this... [ view full abstract ]

Authors

  1. Manel Bourkaib (Oxford Brookes University)
  2. Ana Canhoto (Oxford Brookes University)
  3. steve chen (University of Southampton)

Topic Area

Retail Marketing Track: Click here for the Retail Marketing track

Session

PT5-RM2 » Retail Marketing (11:00 - Wednesday, 8th July)

Paper

AM_conf_mobile_shopping_proceedings.pdf

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