The Gastro-tourism Brand Promise – The Magic of Six+

Abstract

ABSTRACT This paper proposes that key factors exist for a geographic area to be recognized as a gastronomic destination with the potential to impact economic growth. Although exceptions exist based on certain intense singular... [ view full abstract ]

Authors

  1. Helena Williams (Mar-Kadam Associates)
  2. Robert Williams, Jr (Susquehanna University)

Topic Area

Tourism Marketing Track: Click here for the Tourism Marketing track

Session

PT4-TM3 » Tourism Marketing (09:30 - Thursday, 9th July)

Paper

AM2015_article_299_affiliation_submitted.pdf

Presentation Files

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