The cultural consumption: The influence of individual social characteristics in Andalusia
Abstract
Factors affecting cultural activities have been presented by several studies. Nevertheless, these studies are mainly limited to a single activity (e.g. Museum). This study examines 7 (seven) socio-demographic variables on 9... [ view full abstract ]
Factors affecting cultural activities have been presented by several studies. Nevertheless, these studies are mainly limited to a single activity (e.g. Museum). This study examines 7 (seven) socio-demographic variables on 9 (nine) different cultural attractions. We introduce new explanatory variable (occupation status) as well as new category within the socio-demographic variables (e.g. widows/ers). The 9 different activities were grouped into three clusters using binary hierarchical cluster analysis: popular attractions, musical attractions and classical attractions. Based on a large-scale survey (n = 4223) conducted in 8 (eight) provinces within the Andalusia region, we find mixed results. Some of the findings corroborate previous studies and some do not. For instance, we find that low education groups are more likely to attend cultural attractions compared to high education groups. Thus, the effects of the socio-demographic variables on cultural consumption were different in accordance with the unique nature of each cluster.
Keywords: Cultural attractions, Binary hierarchical cluster, Andalusia
Authors
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Sebastian Molinillo
(University of Malaga)
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Arnold Japutra
(Oxford Brookes University)
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Steve Chen
(University of Southampton)
Topic Area
Arts and Heritage Track: Click here for the Arts and Heritage track
Session
PT3-AH4 » Arts & Heritage Marketing (13:30 - Wednesday, 8th July)
Paper
AM_-_Cultural_Consumption.pdf
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