Not a disappearing act! Legitimising the advertising agent in the digital age

Abstract

This paper seeks to advance understanding of professional identity performance as form of digital marketing practice using Goffman’s (1959) theory of self-presentation. Digital media is framed as revolutionising advertising... [ view full abstract ]

Authors

  1. Kathryn Waite (Heriot Watt University)
  2. Ian Grant (University of Strathclyde)
  3. Finola Kerrigan (University of Birmingham)

Topic Area

E-Marketing & Digital Marketing Track: Click here for the E-Marketing & Digital Marketing

Session

PT8-EMDM2 » E-Marketing & Digital Marketing (12:00 - Tuesday, 7th July)

Paper

final_conference_version.pdf

Presentation Files

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