Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China

Abstract

Football (soccer) accounts for 43 per cent of the global market for major sports. 3.4 billion people around the world watched the 2014 FIFA World Cup. Competition from other sports is increasing. However, little is known about... [ view full abstract ]

Authors

  1. PJ Rosenberger III (University of Newcastle)
  2. Jin Ho Yun (SungKyunKwan University)
  3. Mohammad Rahman (Shandong University)
  4. Sören Köcher (TU Dortmund University)
  5. Mauro de Oliveira (Centro Universitário da FEI)

Topic Area

Sports & Events Marketing Track: Click here for the Sports & Events Marketing track

Session

PT2-SEM1 » Sports & Events Marketing (15:30 - Wednesday, 8th July)

Paper

AM2015_Football_Fan_Loyalty_Germany_China_Brazil_Paper_only_Revision_as_submitted.pdf

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