Out-group peer involvement in youth alcohol consumption

Abstract

Recent research consistently links in-group peer involvement with excessive drinking among university students. However, these studies have largely overlooked the peer involvement of the out-group (non-alcohol consuming... [ view full abstract ]

Authors

  1. Samanthika Gallage (Nottingham University Business School)
  2. Caroline Tynan (Nottingham University Business School)
  3. Teresa Heath (Nottingham University Business School)

Topic Area

Non-Profit & Social Marketing Track: Click here for the Non-Profit & Social Marketing trac

Session

PT9-NPSM1 » Non-Profit & Social Marketing (10:00 - Tuesday, 7th July)

Paper

AM_2015_out-group_peer_involvement_in_youth_alcohol_consumption_final___cover_sheet.pdf

Presentation Files

AMA_2015_PPT_381_Final.ppt