Post-Gay and Empowered: The Implications of the Gay Generation Gap on Queer Consumers' Advertising Experience

Abstract

With the rapidly changing attitudes towards the lesbian, gay, bisexual, and transgender (LGBT+), or Queer community, mainstream brands are increasingly targeting this subculture with explicit, gay-inclusive advertising. Recent... [ view full abstract ]

Authors

  1. Ana-Isabel Nölke (University of Edinburgh)

Topic Area

Consumer Culture Theory Track: Click here for the Consumer Culture Theory track

Session

PT3-CCT2 » Consumer Culture Theory (09:30 - Thursday, 9th July)

Paper

AM_Conference_CCT_Paper_Noelke_revised_FINAL.pdf

Presentation Files

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