Antecedents and outcomes of infidelity in exporter-importer business relationships


The volatile, complex, and distant nature of the international business environment inevitably gives rise to incidences of infidelity among interacting exporters and importers. We propose a theoretically anchored model of the... [ view full abstract ]


  1. Leonidas C. Leonidou (University of Cyprus)
  2. Bilge Aykol (Dokuz Eylul University)
  3. Thomas Fotiadis (Democritus University of Thrace)
  4. Paul Christodoulides (Cyprus University of Technology)
  5. Dafnis N. Coudounaris (University of Vaasa)

Topic Area

International Marketing Track: Click here for the International Marketing track


PT6-IM2 » International Marketing (12:00 - Tuesday, 7th July)



Presentation Files

The presenter has not uploaded any presentation files.