Marketplace transformation of classical music tastes: Insights from the Bridgewater Hall concert place

Abstract

The aim of this paper is to explore how a concert hall can shape and potentially transform consumers’ tastes and identity investments, within the field of classical music consumption. Both space and place and taste are... [ view full abstract ]

Authors

  1. Alexandros Skandalis (Manchester Business School)
  2. Emma Banister (Manchester Business School)
  3. John Byrom (Manchester Business School)

Topic Area

Arts and Heritage Track: Click here for the Arts and Heritage track

Session

PT4-AH1 » Arts & Heritage Marketing (12:00 - Tuesday, 7th July)

Paper

Marketplace_transformation_of_classical_music_tastes-Insights_from_the_Bridgewater_Hall_concert_place.pdf

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