BEAUTIFUL CREATURES: IS CHANGE AFOOT FOR SEXUALISED REPRESENTATIONS OF WOMEN IN BRAZILIAN ADVERTISING?

Abstract

This paper will explore the representation of women in Brazilian advertising, in particular sexualisation, and consider the influence of shifting cultural and societal norms on advertising content. Using in-depth interviews... [ view full abstract ]

Authors

  1. Karen Middleton (University of Portsmouth)
  2. Mauro de Oliveira (Centro Universitário da FEI)

Topic Area

International Marketing Track: Click here for the International Marketing track

Session

PT6-IM1 » International Marketing (10:00 - Tuesday, 7th July)

Paper

AoM_2015_working_paper_submission_-_Beautiful_Creatures_FINAL.pdf

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