The Snowdrop Festival: A Case Study

Abstract

There are in the UK many Heritage and Arts-related properties whose owners are asset-rich but time-poor. Their contribution to the economy, both local and national, can be substantial. How do we classify these and address them... [ view full abstract ]

Authors

  1. Peter Fraser (Hertfordshire Business School)

Topic Area

Marketing Case Studies Track: Click here for the Marketing Case Studies track

Session

PT3-MCS1 » Marketing Case Studies (15:30 - Thursday, 9th July)

Paper

AM2015_0167_paper_rev_Mk2_Snowdrop_Festival.pdf

Presentation Files

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