An examination of daily behaviour using the International Physical Activity Questionnaire:

Abstract

Social marketers use survey instruments to generate an understanding of societal issues. One such instrument is the focus of this paper to determine its reliability and validity in reflecting daily physical activity (PA)... [ view full abstract ]

Authors

  1. Sarah Forbes (University of Birmingham)
  2. Damien Mather (University of Otago)
  3. Kirsten Robertson (University of Otago)
  4. Rob Lawson (University of Otago)

Topic Area

Non-Profit & Social Marketing Track: Click here for the Non-Profit & Social Marketing trac

Session

PT9-NPSM1 » Non-Profit & Social Marketing (10:00 - Tuesday, 7th July)

Paper

Academy_of_marketing_conference_4th_May_2015v4.pdf

Presentation Files

The presenter has not uploaded any presentation files.