"Cast Away awhile" Consumers' (re) construction of identity after having escaped a spell of financial hardship and its influence on symbolic brand consumption

Abstract

Without neglecting the importance and fruitfulness of researching (newly) impoverished consumer populations in culturally oriented consumer research, this study claims that only a lopsided account of marketplace vulnerability... [ view full abstract ]

Authors

  1. Julius Stephan (University of Strathclyde)

Topic Area

Consumer Culture Theory Track: Click here for the Consumer Culture Theory track

Session

PT3-CCT2 » Consumer Culture Theory (09:30 - Thursday, 9th July)

Paper

Cast_Away_Awhile_WorkingPaper_CCT.pdf

Presentation Files

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