Design Factors-Customer Behaviour Relationship: The Mediating Role of Emotions and Cognition

Abstract

Although the role of retail environment in general in affecting customer behaviour is highly acknowledged by marketing scholars, the mechanism of the effect is still a promising area of research. This working paper presents a... [ view full abstract ]

Authors

  1. Tahir Rashid (University of Salford)
  2. Grazyna Rembielak (Warsaw University of Technology Business School)
  3. Nawras Nusairat (University of Salford)

Topic Area

Consumer Behaviour Track: Click here for the Consumer Behaviour track

Session

PT2-CB6 » Consumer Behaviour (11:00 - Wednesday, 8th July)

Paper

AOM-Paper-FINALTR_NN_GR-1.pdf

Presentation Files

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