Innovation Academy on Marketing Communication: Hands-on seminars for SMEs

Abstract

The development of non-technical innovation by SMEs is a spearhead for smart economic development in many European Regions. In order to stimulate business model innovation within SMEs in its economic region, the Flemish... [ view full abstract ]

Authors

  1. Robrecht Van Goolen (University Colleges Leuven-Limburg)
  2. Jose Tummers (University Colleges Leuven-Limburg)

Topic Area

Entrepreneurial & Small Business Marketing Track: Click here for the Entrepreneurial & Sma

Session

PT6-ESBM3 » Entrepreneurial & Small Business Marketing (13:30 - Wednesday, 8th July)

Paper

Conference_paper.pdf

Presentation Files

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