The impact of tuition fees on student satisfaction, customer value, service quality and recommendation
Abstract
This working paper tries to present the initial findings of a research project aiming to examine the impact of student tuition fees on students’ perceptions of service quality, value, satisfaction and recommendation. The... [ view full abstract ]
This working paper tries to present the initial findings of a research project aiming to examine the impact of student tuition fees on students’ perceptions of service quality, value, satisfaction and recommendation. The research aims to find out the extent to which varying tuition fees moderate the relationships of the above constructs with a conceptual model. The study uses a sample of 365 students at one UK University. Initial results suggest that significant differences exist in evaluations of satisfaction, value and recommendation between groups of students paying varying tuition fees.
Authors
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Suha Omar
(De Montfort University)
Topic Area
Marketing of Higher Education Track: Click here for the Marketing of Higher Education trac
Session
PT5-MoHE3 » Marketing of Higher Education (13:30 - Wednesday, 8th July)