Showing Off or Fitting In: The Case of Young Luxury Consumers in China

Abstract

Although our understandings of consumer behaviour for luxury goods have come a long way from Veblen’s (1899) theory of conspicuous consumption, much of the academic literature has been written from a Western perspective and... [ view full abstract ]

Authors

  1. Sally McKechnie (University of Nottingham)
  2. Caroline Tynan (University of Nottingham)
  3. Martin Liu (University of Nottingham)

Topic Area

Consumer Behaviour Track: Click here for the Consumer Behaviour track

Session

PT1-CB3 » Consumer Behaviour (12:00 - Tuesday, 7th July)

Paper

AM2015_WORKING_PAPER_resubmission_04_05_15_3_page_working_paper.pdf

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