Paying the Iron Price? Exploring the tourism potential of Game of Thrones for Northern Ireland

Abstract

The aim of this paper is to investigate the potential that ‘Game of Thrones’ could create for Northern Ireland if positioned appropriately as a television/film tourism destination. The investigation of potential... [ view full abstract ]

Authors

  1. Matthew Kearney (University of Ulster)
  2. Peter Bolan (University of Ulster)
  3. Karla Boluk (University of Waterloo)

Topic Area

Tourism Marketing Track: Click here for the Tourism Marketing track

Session

PT4-TM4 » Tourism Marketing (13:30 - Thursday, 9th July)

Paper

Game_of_Thrones_Paper_Academy_of_Marketing_Final.pdf

Presentation Files

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