Beacon technology and its impact on location-based marketing

Abstract

Location based marketing services have been available via utilization of social networks such as Foursquare for several years, new technologies based on the use of low energy beacon technology combined with a new generation of... [ view full abstract ]

Authors

  1. Declan Scully (university of roehampton)
  2. Edward Collins (university of roehampton)

Topic Area

E-Marketing & Digital Marketing Track: Click here for the E-Marketing & Digital Marketing

Session

PT8-EMDM3 » E-Marketing & Digital Marketing (14:30 - Tuesday, 7th July)

Paper

Beacon_technology_and_its_impact_on_location_based_services_1.pdf

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