Paradoxes in Cross-Cultural Consumer Risk-Taking
Abstract
Using experiments, we investigate cultural differences in consumer risk-taking to identify previously unknown cultural paradoxes and boundary conditions. We adopt a context dependent view of the effect of culture on... [ view full abstract ]
Authors
- Hosei Hemat (The University of Sydney)
- Ulku Yuksel (The University of Sydney)
Topic Area
Consumer Behaviour Track: Click here for the Consumer Behaviour track
Session
PT1-P » Poster (16:00 - Tuesday, 7th July)
Paper
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