Wii Follow a Magic Formula

Abstract

‘Family’ is more than a target market; ideas about how to be a ‘family’ also form the basis of normative messages inherent in many advertising campaigns. Consumption too is embedded within everyday family interactions... [ view full abstract ]

Authors

  1. Cathriona Nash (DIT)
  2. Lisa O'malley (University of Limerick)

Topic Area

Marketing Communications Track: Click here for the Marketing Communications track

Session

PT7-MC3 » Marketing Communications (09:30 - Thursday, 9th July)

Paper

AM_2015_Final_Sub.pdf

Presentation Files

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