Exploring the lived experience of sobriety within a culture of excessive alcohol consumption

Abstract

This research investigates the lived experience of sobriety within a culture of intoxication. Taking Ireland as an appropriate case study, the research explores how young Irish male consumers aged between 18-28 years,... [ view full abstract ]

Authors

  1. Geraldine Hogan (University of Limerick)
  2. Maria Lichrou (University of Limerick)
  3. Deirdre O'Loughlin (University of Limerick)

Topic Area

Consumer Culture Theory Track: Click here for the Consumer Culture Theory track

Session

PT3-CCT2 » Consumer Culture Theory (09:30 - Thursday, 9th July)

Paper

AM2015_Conference_Abstract_Final_including_revisions.pdf

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