Exploring the role of donor appreciation within the identity verification process

Abstract

With donor attrition concerning not-for-profit organisations across the donation of time, money and blood, the literature is replete with reference to the need for adequate donor appreciation strategies. Empirical research... [ view full abstract ]

Authors

  1. Kathleen Chell (Queensland University of Technology)

Topic Area

Non-Profit & Social Marketing Track: Click here for the Non-Profit & Social Marketing trac

Session

PT9-NPSM2 » Non-Profit & Social Marketing (12:00 - Tuesday, 7th July)

Paper

AM2015_Chell_vFinalReviewed.pdf

Presentation Files

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