Entrepreneurial marketing: A validated mainstream growth strategy for turbulent times

Abstract

Many of the companies which have sustained performance both during and after the Great Recession are those which utilise entrepreneurial marketing. One unique characteristic of these organisations is there commitment to... [ view full abstract ]

Authors

  1. Ian Chaston (University of Auckland Business School)

Topic Area

Entrepreneurial & Small Business Marketing Track: Click here for the Entrepreneurial & Sma

Session

PT1-P » Poster (16:00 - Tuesday, 7th July)

Paper

Entrepreneurial_Marketinglimerickpaper.pdf

Presentation Files

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