IN-STORE CUSTOMER SHOPPING EXPERIENCES IN A SUPERMARKET AND THE OUTCOMES THEREOF

Abstract

Customers experiences is a Tier 1 Priority of the Marketing Science Institute (MSI) whilst value, an outcome of marketing activities as defined by the AMA, is a Tier 2 Priority of the MSI for 2014-2016. Today’s South African... [ view full abstract ]

Authors

  1. Nic Terblanche (University of Stellenbosch)

Topic Area

Retail Marketing Track: Click here for the Retail Marketing track

Session

PT4-RM1 » Retail Marketing (10:00 - Tuesday, 7th July)

Paper

PAPER_86_ISCE_SUPERMARKET.pdf

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