Muslim Religiosity and Buying Behaviour across Different Islamic Financial Products

The role of religiosity on global marketing is well recognised in the literature. But, its role in consumer behaviour is not yet well established, particularly in the behaviour of Muslim consumers when buying financial... [ view full abstract ]

The role of religiosity on global marketing is well recognised in the literature. But, its role in consumer behaviour is not yet well established, particularly in the behaviour of Muslim consumers when buying financial products. Considering the rapid growth of Islamic Financial Products (IFPs) and the limited research on Muslims’ buying behaviour of such products, this research examined the relationship between religiosity, consumer buying attitude and purchase intention towards IFPs, to develop and understand how Muslims’ religiosity impacts on their buying decisions. It extends the current research by examining the complex mediating relationship. Thus, the findings suggest the mechanism of how religiosity influences Muslims’ buying behaviour across different categories of IFPs.