COMPENSATORY CONSUMPTION- DOES IT HOLD ITS PROMISE?

Abstract

Research indicates that consumption provides one of the means through which individuals, when faced with threats to aspects of their self (self-threats), can attempt to restore their feelings of self-worth. Such compensatory... [ view full abstract ]

Authors

  1. Nimish Rustagi (HEC Paris)
  2. L. J. Shrum (HEC Paris)

Topic Area

Topics: Marketing & Consumption

Session

PT2-MaC1 » Marketing and Consumption (15:30 - Thursday, 9th July)

Paper

FINAL_SUBMISSION_AM2015_.pdf

Presentation Files

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