Antecedents and outcomes of country-of-origin effect

Abstract

The purpose of this paper is to examine the symbolic representations of non-consumers compared to live experiences of consumers related to a luxury brand, particularly, the non-owners/owners, the non-owners and the owners of a... [ view full abstract ]

Authors

  1. Dafnis N. Coudounaris (University of Vaasa, Department of Marketing, Vaasa, Finland)
  2. Olga Kvasova (University of Central Lancashire (Cyprus), School of Business & Management)

Topic Area

International Marketing Track: Click here for the International Marketing track

Session

PT6-IM2 » International Marketing (12:00 - Tuesday, 7th July)

Paper

Paper_to_AM_2015_track_International_Marketingfinalf.pdf

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