'Growth Hacking': Aiding UK Technology Start-ups

This working paper introduces a research project which endeavours to provide insight into the current use of growth hacking (the inter-linkage of marketing and digital technology) by UK technology start-up companies. The aim... [ view full abstract ]

This working paper introduces a research project which endeavours to provide insight into the current use of growth hacking (the inter-linkage of marketing and digital technology) by UK technology start-up companies. The aim particularly is to explore the potential impact growth hacking is having on such companies in terms of it helping to achieve high online growth within a short period of time. The paper explains the context and key features of the growth hacking process and then discusses the ongoing research project.