Charity Begins at Home? Investigating the role of national identity in donation preferences towards local, national and international charities

Abstract

A growing number of charities across the UK are competing for donations from the general public, and donors are faced with a plethora of options when choosing charitable causes to support. One criteria that may be used in this... [ view full abstract ]

Authors

  1. David Hart (Northumbria University)

Topic Area

Non-Profit & Social Marketing Track: Click here for the Non-Profit & Social Marketing trac

Session

PT9-NPSM2 » Non-Profit & Social Marketing (12:00 - Tuesday, 7th July)

Paper

Charity_Begins_at_Home.pdf

Presentation Files

134presentation.pptx