Charity Begins at Home? Investigating the role of national identity in donation preferences towards local, national and international charities


A growing number of charities across the UK are competing for donations from the general public, and donors are faced with a plethora of options when choosing charitable causes to support. One criteria that may be used in this... [ view full abstract ]


  1. David Hart (Northumbria University)

Topic Area

Non-Profit & Social Marketing Track: Click here for the Non-Profit & Social Marketing trac


PT9-NPSM2 » Non-Profit & Social Marketing (12:00 - Tuesday, 7th July)



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