Back to Basics: Understanding Sophisticated Buddhists' Consumption Behaviors

Abstract

Buddhism practice can lead to the transformation of consumer motivation and behavior. This study used qualitative research methods to investigate the change in consumption patterns of sophisticated Buddhist practitioners... [ view full abstract ]

Authors

  1. Apiradee Wongkitrungrueng (Mahidol University International College)
  2. Panitharn Juntongjin (Thammasat University)

Topic Area

Topics: Marketing & Consumption

Session

PT2-MaC1 » Marketing and Consumption (15:30 - Thursday, 9th July)

Paper

am2015-buddhist_consumer.pdf

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