The mediating role of construal levels in explaining choice overload

Abstract

In two experiments, this research investigates the role of desirability and feasibility aspects of construal mindsets in explaining choice overload effects. Consumers who are exposed to small choice-sets construe impending... [ view full abstract ]

Authors

  1. Ulku Yuksel (The University of Sydney)
  2. Nguyen Thai (The University of Sydney)

Topic Area

Consumer Behaviour Track: Click here for the Consumer Behaviour track

Session

PT1-CB10 » Consumer Behaviour (15:30 - Thursday, 9th July)

Paper

working_paper.pdf

Presentation Files

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