Session: PT3-MP1
Marketing Pedagogy

Time

12:00 - 12:00 on Tuesday, 7th of July 2015

12:00

Simulation games in marketing and business education: How educators assess their students

Lynn Vos (University of Hertfordshire)
12:00

Winner takes all? The Role of Gamification in Learning and Higher Order Processing

Mairead Brady (Trinity College Dublin), Ann Devitt (Trinity College Dublin), Markus Lamest (Trinity College Dublin), Stephen Gomez (Pearson UK)
12:00

Exploring the Recent Trend Shift in Marketing Research: Social Media (Big) Data and its Sampling Property

Ben Binsardi (Glyndwr University), Kaouther Kooli (Bournemouth University), Jan Green (Glyndwr University)
12:00

Brief Encounter: The use of consultancy projects to enhance the learning experience of postgraduate Marketing students

Alex Hiller (Nottingham Trent University), Julie Rosborough (Nottingham Trent University)